A Julius Gans Southwest Arts & Crafts, Santa Fe, New Mexico Retail Catalog

Most noteworthy, this is a Fred Harvey era publication featuring Julius Gans Southwest Arts and Crafts. Above all, the cover has illustrations of a Native American Indian Silversmith. Also, the cover features an illustration of a Chimayo weaver at his loom. In addition, this complete vintage catalog features a wide variety of Southwest merchandise. Consequently, these items are from a famous establishment in Santa Fe, New Mexico. Most relevant, this particular publication is number 16 from 1930.

First of all, this catalog features Chimayo blankets. Secondly, this catalog features a selection of “new creation” Chimayo Coats. Thirdly, Chimayo pillows and blankets are offered for sale. Most relevant, Chimayo originates from the immediate vicinity of Santa Fe, New Mexico.

In addition, this Southwest Arts and Crafts catalog features Navajo rugs, throws, and pillow tops. Consequently, it is interesting to see that these rugs are sell from 75 cents to $2.00 per square foot. Obviously, the price depends on the grade of rug.

Next, this catalog features sterling silver jewelry which includes stamped bracelets, rings, and brooches. Secondly, this booklet has both Native American Indian and Mexican crafts. Thirdly, some of the more interesting items and prices I find interesting in this 1930 catalog include:

  • For instance, the 5th page features “Grade D” rugs for 75 cents/foot. In addition 2′ by 4′ Indian blankets, suitable for bathrooms, are for sale at $4.00/each!
  • Likewise, Page 25 features Hopi Katchina Dolls starting at $1.25/each for a 7″ doll. For instance, these dolls are strange, often grotesque creatures!
  • Most notably, the 37th page features Indian Design Play Suits starting at $1.25 each!
  • In addition, page 39 features Skookum Indian Character Dolls priced from $1.50 for a 10-1/2″ doll to $3.00 for an 18″ doll!

In conclusion, in the era of this publication, it is a general practice to receive merchandise “on approval”. Consequently, the customer did not have to pay for the item first. Most relevant, this is an era where trust is a common practice!

Finally, to view another interesting Fred Harvey merchandise catalog, please click HERE!

Julius Gans Southwest Arts & Crafts Cover, Santa Fe, New Mexico
First of all, here is the Julius Gans Southwest Arts & Crafts Cover, Santa Fe, New Mexico                                                                           
Julius Gans Southwest Chimayo Arts & Crafts, Santa Fe, New Mexico
In addition, here are 1930’s Chimayo Blankets and Coats, Page 2                                                                                

Julius Gans Southwest Arts & Crafts, Santa Fe, New Mexico

Also, here are Chimayo pillows and weaves, page 3

Julius Gans Southwest Arts & Crafts, Santa Fe, New Mexico

In like manner, here are Chimayo Blankets, Page 4

Julius Gans Southwest Arts & Crafts Navajo Rugs, Santa Fe, New Mexico
In Contrast, here are Navajo Rugs and Throws, Page 5                                                                                                        
Julius Gans Southwest Arts & Crafts, Santa Fe, New Mexico
Equally important, here are Navajo Rugs for sale by the square foot, Page 6                                                                                
Julius Gans Southwest Arts & Crafts Indian Silver Jewelry, Santa Fe, New Mexico
By the same token, here is Indian Silver Jewelry, Page 7                                                                                                                                                 
Southwest Arts & Crafts, Santa Fe, New Mexico
Equally important, here are Fred Harvey Era Bracelets, Page 8                                                                                                                                                           
Southwest Arts & Crafts, Santa Fe, New Mexico
In addition, here are Navajo and Pueblo Silver Bracelets, Page 9                                                                                       
Southwest Arts & Crafts, Santa Fe, New Mexico
By the same token, here are Stamped Bracelets, Page 10                                                                                                            
Southwest Arts & Crafts, Santa Fe, New Mexico
Most noteworthy, here are fabulous 1930’s Bracelets, Page 11                                                                                                               
Southwest Arts & Crafts, Santa Fe, New Mexico
Similarly, here are Arts & Crafts, Page 12                                                                                                                  
Julius Gans Southwest Arts & Crafts Rings, Santa Fe, New Mexico
By the same token, here are fabulous 1930’s Rings, Page 13                                                                                               
Southwest Arts & Crafts, Santa Fe, New Mexico
Additionally, Julius Gans Rings, Page 14                                                                                                             
Southwest Arts & Crafts, Santa Fe, New Mexico
Not to mention, here are some fabulous Fred Harvey Pins, Page 15                                                                                                                  
Southwest Arts & Crafts, Santa Fe, New Mexico
Furthermore, additional Julius Gans Southwest Arts & Crafts Pins, Page 16                                                                    
Southwest Arts & Crafts, Santa Fe, New Mexico
Moreover, Thunderbird, Horse, and Dog Pins, Page 17                                                                                                                               
Southwest Arts & Crafts, Santa Fe, New Mexico
Pendants and Chains, Page 18                                               
Julius Gans Southwest Arts & Crafts Pendants, Santa Fe, New Mexico
Southwest Arts & Crafts Pendants, Page 19                                                                            
Julius Gans Southwest Arts & Crafts, Santa Fe, New Mexico
1930’s Earrings, Page 20                                                                                                                      
Southwest Arts & Crafts, Santa Fe, New Mexico
Pendants, Page 21                                                                                                                
Southwest Arts & Crafts, Santa Fe, New Mexico
Necklaces, Page 22                                                                                                          
Southwest Arts & Crafts, Santa Fe, New Mexico
Letter and Paper Knives, Page 23                                                                                               
Southwest Arts & Crafts, Santa Fe, New Mexico
Concho Belts of the 1930’s, Page 24                                                                                                   
Southwest Arts & Crafts, Santa Fe, New Mexico
Filigree Jewelry, Katchina Dolls, and Beadwork Page 25                                                                    
Southwest Arts & Crafts, Santa Fe, New Mexico
Moccasins and beadwork, Page 26                                                                                             
Southwest Arts & Crafts, Santa Fe, New Mexico
Santo Domingo, Cochiti, and Acoma Crafts, Page 27                                                                      

Southwest Arts & Crafts, Santa Fe, New Mexico

Indian Pottery, Page 28

Southwest Arts & Crafts, Santa Fe, New Mexico
 Vases and Tom Toms, Page 29                                                                                                                                                          

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Indian Baskets, Page 30

Julius Gans Mexican Hand Made Lace Work

Mexican Handmade Lace Work, Page 31    

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Lacework and Palm Leaf Baskets, Page 32

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Mexican Handblown Glassware, Page 33

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Glassware and Palm Dolls, Page 34

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Mexican Braided Hairwork, Page 36

Julius Gans Postcards and Indian Pictures
Postcards and Indian Pictures, Page 37                                                                                      
Southwest Arts & Crafts, Santa Fe, New Mexico
Finally, here is the Rear Cover                                                                                                                  

For a magnified view:      Right “click” on the picture / page and open in a “new tab”. In a new tab, the image can be magnified!

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